After leaving German sports brand adidas, Philadelphia 76ers center Embiid has signed a five-year deal with Under Armour.
With the deal, 7-foot-all-star will become the NBA’s highest paid player at his position. 24 years old Embiid will be putting on the all new Armour Havoc Sneaker throughout the preseason.
Coming in the list of other NBA players to be endorsing armour, Embiid will join ow Golden State Warriors guard Stephen Curry, New England Patriots quarterback Tom Brady and Washington Nationals outfielder Bryce Harper.
In a first-person account on Under Armour’s web site posted on Wednesday, Embiid wrote: “When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball. I want to help change people’s lives.
“Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind it 100 percent. This isn’t about a shoe deal. I mean, listen…I’m gonna make sure they design some shoes as pretty as I am. Don’t worry about that. We’re gonna take care of that. But this is bigger than that. I want to use this partnership to do something real. I want to do something that would make my brother proud. And I want to start in Philly.”
“There’s a stereotype about big men that (they) can’t sell shoes. When I look at myself, I’m not a big man; I’m a guard,” Embiid said, per ESPN. “I can do everything on the basketball court. You can name it — pass, post up, shoot the ball, bring the ball up, being a playmaker — so I’m excited to break that stereotype. I can’t wait to do so much more with Under Armour.”
Financial details of the deal were not available. Puma and New Balance reportedly also courted Embiid, who averaged 22.9 points, 11.0 rebounds, 3.2 assists and 1.8 blocks in his second NBA season in 2017-18.
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