Arsenal has engaged in a betting partnership with Vbet. The partnership will be valid till 2022.
According to the agreement, Vbet will have access to exclusive content and range of other products targeted towards the fans. Former midfielder of the EPL club, Ray Parlour will assume the role of brand ambassador.
Under the terms of the deal, Vbet will become a presenting partner of The Breakdown, a popular social video hosted by ex-gunner Adrian Clarke which provides tactical and statistical analysis of past games.
Pete Silverstone, the commercial director of Arsenal said, “Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand. We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”
The founder and chief executive of Vbet, Vigen Badalyn said, “By building our own software and doing everything in-house we can offer supporters an innovative, easy and safe experience that has responsible gambling at the heart of the brand.
“We are great admirers of Arsenal’s tradition and this partnership is a key-part of our long-term strategy. Vbet will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions.”
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