While Vitruvian’s innovative resistance training platform Vitruvian Trainer+ has become a cult home fitness go-to work out, the tech-savvy brand hasn’t stopped there. Following strong demand and sales in gyms and clubs, now the Perth founded business has unveiled its new commercial-grade offering.
Vitruvian has always been about meeting people where they want to train and the Trainer+ was never conceived as a “home fitness device” but rather an upgrade to metal weights and sectorised machines, as software driven weight unlocks more possibilities than metal could ever do.
“It’s clear that connected fitness products are changing the game not only at home but also in tech-forward gyms and facilities,” says Jon Gregory, Vitruvian founder. “Not only do they take up less space than traditional gym equipment, but they are customisable in ways we couldn’t have even imagined a decade ago.”
TrainerX and VFrame made thier US debut at IHRSA in San Diego on the 21st and 22nd March to wide acclaim with industry professionals.
The TrainerX offers the same advanced AI technology as the original version, including the ability to adjust the weight to individual users in real time (loading and deloading the optimal resistance), with the addition of new commercial-minded modes and a user experience that allows for fast switching.
Sporting a compact size (just over a metre long and 115mm thick), the Vitruvian TrainerX is also incredibly durable. The extruded aluminium frame features a tough powder-coated finish that’s built for commercial use. The VFrame turns the TrainerX or Trainer+ into a fully-functional smart home cable machine with an extended platform that allows for a greater range of movements.
The company is currently taking expressions of interest as there is a significant waitlist for the new products already.
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About Vitruvian
The smartest connected fitness product on the market, Vitruvian operates by smart algorithms that constantly respond to the way you move. The patented technology includes the Vitruvian app which gives users access to 200+ exercises, classes curated by elite fitness couches, goal-oriented programs, data tracking and performance insights. Founded in 2020, and headquartered in Perth, Australia, Vitruvian has retail showrooms in Europe, the United Kingdom, Singapore, Hong Kong and their products are shipped worldwide.
Since they launched Vitruvian has experienced unprecedented success with 2022 Q4 sales five times higher than they were the year before, and user growth up more than six times in Q4 2022 vs the year before.
A few fun facts:
• Vitruvian launched their first product at the end of 2020
• Vitruvian was named one of the best inventions of the year in Time Magazine 2022
• Vitruvian won a national innovation award with AFR in 2022
• Named in the Best Gym Equipment Category in Gear Patrol
• Won an award with good HouseKeeping
• Vitruvian partnered with Ovolo Hotels in Australia to bring a unique edge to their fitness offering for their guests and Wander in the US
• Featured in CNN and Tech Crunch in 2022
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
